Collaborative Collective

CC_TRH – design of the Green Market stall

Food grown in small-scale production is becoming increasingly popular. The task has been to transfer the producer’s personal attitude to his product to the character of the marketplace.
Vital issue is the buyer-seller relationship. Reconfiguring of the classic market scheme makes the salesmen interact with buyers, exchange a few nice words and assist with the selection of the best products. This spatial change turns the whole business relationship into a friendly act and at the same time increases the sales.
One stall consists of two perforated boards forming an angle of 120 degrees to ensure stability and is defined by a triangular fabric sheet. Products are displayed on the shelves behind the massive “green” board, which covers the variety of containers and which visually unifies the market.
Dictating a unified crate would be complicated, each of the producers/products is accustomed to his own needs. The “green” board also provides space for creativity. By the use of coloured chalks each stall can advertise and update special offers.
Various configurations of the stalls react to the spatial conditions of the marketplace, the stalls create separate islands — clusteres, that create private space for storing goods.